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Stunning ad creations with Google Veo 3
For a few days, social networks have been full of incredible ads generated with Google Veo 3. Among these, a creation shared by PJ Accetturo particularly caught my attention.
It's an ad featuring a completely quirky gorilla influencer who sponsors a dentist in Los Angeles. The concept is at once absurd, funny, and remarkably well executed. Brand placement is perfectly controlled, creating a real gem of virality.
Three thoughts on this new Veo 3 hype
Beyond the undeniable “wow” effect of these creations, several questions deserve to be raised concerning this new wave of artificial intelligence applied to advertising.
Geographic accessibility: a barrier to innovation
First frustrating observation: the inaccessibility of Google Veo 3 in France without using hacks, VPNs and other hacks. This geographical limitation hampers adoption and experimentation by French creatives, creating a competitive gap with other markets.
Google, if you are reading us, this situation deserves to be quickly corrected to allow the French creative ecosystem to take full advantage of these new tools.
The sustainability of AI/UGC formats
The AI/UGC format (user-generated content with artificial intelligence) is currently popular, but a question arises: is it going to last?
The history of social networks tells us that viral codes are evolving rapidly. What works today may lose its impact tomorrow, replaced by new formats, new aesthetics or new audience expectations.
Beware of misleading advertising effects
Finally, it is important to remain vigilant in the face of announcement effects such as “advertising made for 2,000 euros”.
As Mathieu Crucq from Brainsonic very rightly pointed out regarding another AI-generated ad, we must not forget to value:
- The time invested in the project
- The necessary preliminary research
- Multiple iterations to get the final result
- The expertise of the creatives who pilot these tools
AI is changing advertising, but it's not magic
It is undeniable that Artificial intelligence is changing the advertising sector. However, it would be wrong to consider these tools as magic or as miracle solutions that require strategic and creative thinking.
AI remains a powerful tool, but it requires technical mastery, a creative vision and a thorough understanding of communication challenges in order to produce truly relevant results.
The real revolution: democratizing quality creation
In my opinion, The real revolution is elsewhere : in the ability to empower small teams to:
- Produce quickly professional quality content
- Maintaining a high level of execution even with limited resources
- Dare to use creative formats that they would never have imagined with traditional methods
This democratization of high-quality creative production could transform the advertising ecosystem by allowing smaller players to compete with big agencies in the field of innovation.
Revolution or flash in the pan?
Faced with these new formats and creative possibilities, two visions are opposed:
Revolution hypothesis : These tools mark a lasting turning point in advertising creation, redefining processes, costs, and creative possibilities for years to come.
Straw fire hypothesis : The current craze will quickly fade away, replaced by new technologies or new ways of consuming content.
Personally, I am in favor of a sustainable transformation, but with constant changes in formats and uses. Generative AI will remain, but its applications and adoption will continue to evolve.
At HEYIA Studio, we support brands in exploring these new creative possibilities, by combining human expertise and artificial intelligence to create innovative and effective campaigns.
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