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Creating a “hot” movie with AI is more than just pressing a button. Behind the promise of magic, a reality made of tests, failures and a lot of work.
Making a great movie with AI is easy.
All you have to do is press the magic button.
In any case, that is what many imagine.
If you think that, watch this video to the end.
The reality is a lot less sexy.
There is no magic button
And there will never be any.
This idea of a single button, capable of generating a perfect movie at the click of a button, is a fantasy.
A fantasy nourished by:
— spectacular demos,
— simplified marketing speeches,
— promises of “instant creation”.
But on the ground, it doesn't happen like that.
A video that tells the truth, with humor
A recent video from the agency Promptr shows it very well.
In a tone of humor, she tells us what many people prefer to forget:
behind the “magic” of AI, there is mostly chaos.
Tests.
Misses.
Iterations.
Going back and forth with the customer.
Hundreds of pieces of content that will never be used.
In short, a lot of work.
The hidden face of AI creation
Creating a movie with AI is not:
— write a prompt,
— start a render,
— deliver the result.
It's a process.
It is necessary to:
— define a clear intention,
— test dozens of tracks,
— adjust the artistic direction,
— correct inconsistencies,
— manage technical constraints,
— align the result with a brand, a universe, a message.
AI speeds up some steps.
It does not remove any.
A huge gap between expectations and reality
This gap is visible every day.
For nearly two years, the same type of request has been coming back on repeat:
“Hi, I want a 1-minute movie for my brand, with my product, my universe, my mind, science fiction, motion design, AI music, a script to respect, and your ideas too. I have a nice budget of €1,000, ok?”
But of course.
We'll make you two of them the same.
Why does this fantasy persist
Because the tools are getting more and more impressive.
Because access to creation has never been easier.
Because some videos give the illusion of an immediate result.
But ease of access does not mean ease of execution.
AI is lowering the entry barrier.
It does not guarantee quality, consistency, or impact.
AI is not magic. She is demanding.
Paradoxically, AI often requires more rigor, not less.
The slightest inconsistency is obvious.
The smallest approximation becomes visible.
The slightest weakness in artistic direction is amplified.
The more powerful the tools are, the more they require:
— a clear vision,
— assumed choices,
— time,
— and a real method.
Push buttons, yes. But how much?
The real question is not:
“Does AI allow you to create?”
It allows it, of course.
Rather, the real question is:
How many buttons do you have to press before getting a drinkable result?
And above all:
How many versions should you throw away before you get there?
Conclusion
AI is no substitute for creative work.
She moves it.
It speeds it up sometimes.
It often complicates it.
Creating a movie with AI is not magic.
It's a job.
And like all creative jobs, it requires time, trials, failures... and much more than a simple button.
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