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From the invention of the pepper mill in 1874 to the integration of artificial intelligence in 2025: Peugeot Saveurs proves that artisanal excellence and technological innovation can coexist perfectly. A look back at an AI training that reconciles French tradition and creative modernity.
The Peugeot Saveurs heritage: 213 years of French expertise
Since 1812, Peugeot Saveurs has embodied the excellence of made in France in tableware. In their premises in Quingey, each mill is designed, machined and assembled with attention to detail that spans centuries. This French manufacturer has managed to preserve an authentic heritage while keeping its eye on the future.
The challenge: modernise visual creation without betraying identity
Faced with the logistical constraints of traditional photo shootings, Peugeot Saveurs was looking for a more agile alternative. What's at stake? Find quick creative solutions without compromising product loyalty or the quality standards that characterize the brand.
A tailor-made approach: audit above all
Unlike generic AI training, this intervention began with a comprehensive audit of the specific needs of Peugeot Saveurs. This prior analysis made it possible to identify the most relevant use cases and to avoid the pitfall of inapplicable “quick miracles”.
AI use cases developed for Peugeot Saveurs
Lifestyle ambiance images: creating emotion around the product
Generative AI has proven to be particularly effective in creating atmospheric visuals around tableware. These lifestyle images perfectly complement existing product packshots by providing an emotional and contextual dimension.
Visual consistency: maintaining brand identity
A crucial challenge was to ensure visual consistency across all ranges and colors. AI now makes it possible to create coherent series, maintaining the Peugeot Saveurs visual identity on all media.
Hybrid Workflow: Optimizing Creative Production
The innovation lies in this intelligent hybrid workflow: “8 real photos + 1 generated AI” in a catalog. This approach maximizes efficiency while maintaining the authenticity of French know-how.
The Peugeot Saveurs AI toolbox
NanoBanana: transforming reality into usable visuals
This tool was particularly impressive for creating great visuals by mixing Peugeot products, objects and decorations. His ability to transform a real product into a marketable visual immediately seduced the teams.
French solutions: Seelab and Pletor
Seelab.ai excels in training customized models, guaranteeing impeccable product fidelity. Pletor, a French platform for nodal workflows, allows creations to be developed on a large scale with an intuitive visual approach.
Kling AI: next generation video storytelling
The tool made it possible to create a 20-second storytelling video recounting the history of Peugeot Saveurs from 1812 to today - a technical feat at the service of brand narration.
Concrete results: autonomy and creative agility
Practical and operational training
The Peugeot Saveurs team (Arnaud Porcheret, Thomas Lombard, Thomas Lombard, Elise Arrouey, Lola Bellaud, Enzo Mastroianni) left with:
- Adapted workflows for complete autonomy
- Prompts optimized for product consistency
- An AI mini-model that can be used by marketing, social media and e-commerce
- The first visuals created directly during the training
Immediate business benefits
This creative AI approach brings new agility:
- Accelerated preparation for product launches
- Rapid variation of visual atmospheres
- Creative tests without logistical constraints
- Immediate visual support for sales teams
The winning equation: tradition AND innovation
Peugeot Saveurs shows that it is not necessary to choose between French know-how and artificial intelligence. AI is becoming a complement to craft heritage, not a replacement. This synergy makes it possible to:
- Preserving the quality requirement while gaining agility
- Respect the artisanal gesture while modernizing tools
- Maintaining authenticity while accelerating creation
Perspectives: towards increased creativity made in France
This collaboration perfectly illustrates the future of French craftsmanship: traditional excellence enriched by technological innovation. At Peugeot Saveurs, creative AI and made in France are now moving forward hand in hand, proving that modernity rhymes with continuity.
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