Gummizen x HEYIA Studio: Health gummies enhanced by AI

An innovative collaboration between health and creativity

We are delighted to unveil our latest collaboration: Gummizen x HEYIA Studio. An exciting project that demonstrates how artificial intelligence can transform the communication of a dietary supplement brand.
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The authentic story behind Gummizen

Gummizen is not just a dietary supplement brand. Above all, it is a story of family and conviction.

Jeff Smadja, a passionate osteopath, noticed a recurring problem with his patients: the difficulties they encountered between two sessions to maintain the benefits of their treatments. Faced with this observation, he decided to act.

For 15 months, accompanied by his brother and father, he worked to develop a concrete solution: a French range of food supplements meeting strict criteria:

100% vegan
No added sugar
Made in France
Optimal nutritional efficiency

An uncompromising creative brief

When the Gummizen team contacted us, their request was as clear as it was stimulating:

“Carte Blanche to create 5 short and quirky videos calibrated for Instagram”
“No bullshit, no conventional health discourse”
“And we have to see the product well”

This type of brief, which combines creative freedom with specific marketing goals, is exactly the kind of challenge that we at HEYIA Studio love to take on.

AI as a lever for limitless creativity

To meet these expectations, we have imagined a unique universe for each video, highlighting the various products in the Gummizen range.

The use of artificial intelligence allowed us to create content that a traditional shooting would not have made possible. Or, more precisely, content that would have required a budget ten times greater to be produced using traditional methods.

This approach perfectly illustrates our vision: AI is not there to replace human creativity, but to amplify it and allow it to explore new territories of expression.

Ossature+: the first video unveiled

Today, we are happy to share with you the first video in this series, dedicated to the product Framesature+.

This first creation sets the tone for collaboration: a distinctive visual universe, an offbeat approach that stands out from the usual codes of the sector, and an effective promotion of the product.

The other four videos will follow soon, each with its own creative universe and its own visual identity, while maintaining global consistency to reinforce Gummizen's brand identity.

Pushing the boundaries of creative production

This project with Gummizen is a perfect example of the approach we take at HEYIA Studio :

Imagine bigger : do not limit yourself to traditional production constraints
Produce faster : accelerate creative processes with AI tools
Overcoming constraints : transform budgetary or logistical limitations into creative opportunities

By combining strategic vision, human creativity and the power of artificial intelligence, we create tailor-made campaigns that allow brands like Gummizen to effectively stand out in competitive markets.