From €10,000 in shooting to AI creative autonomy: Raphaël Malka's journey

When an entrepreneur masters creative AI, they revolutionize their content production. A look back at a successful transformation.

The Typical Profile: Curious but Unframed

Raphaël Malka, founder ofEssential Colors And the textile brand WILTEE, initially contact us for a classic request: create advertising boosted by AI.

But from the first call, one detail changes everything.

The Entrepreneur Already Exploring

Raphael is not starting from scratch. He is already exploring AI tools:

• Midjourney For the visuals
• Reve For the animation
• ElevenLabs For the voice
• HeyGen For avatars

In short: he is Curious, Creative and Resourceful.

The gap that blocks efficiency

However, despite this natural curiosity, something is stuck. Like many entrepreneurs who are starting out in creative AI, he misses:

A structured framework To organize your creative processClear processes To create content consistent with the identity of its brandA methodology To Produce Quickly Without Sacrificing Quality

The Trap of an Abundance of Tools

This situation perfectly illustrates the paradox of creative AI in 2025: There is no shortage of tools, the method is.

Every week, new AI tools are emerging. But how to use them effectively for your brand? It's a different story.

Raphaël asked himself the following questions:

• How to create content consistent with the WILTEE identity?
• Which tools should be preferred depending on the type of creation?
• How to optimize your workflow to gain efficiency?
• How do you maintain a professional level of quality?

The solution: tailor-made training and support

Faced with this profile, we adapted our usual approach.

Applied methodology

✔️ Quick audit of its specific needsAnalysis of the WILTEE ecosystem, identification of priority use cases, definition of creative objectives.

✔️ 4 hours of 100% practical training with YoniNo abstract theory, but hands-on workshops on Raphael's real projects.

✔️ Personalized post-training follow-upSupport to validate the concrete application and adjust the method if necessary.

The concrete results obtained

Spectacular Time Savings

6 to 12 Months of Solo Learning Saved

Instead of fumbling for months, Raphael immediately masters best practices and avoids classic mistakes.

Accelerated Creative Production

Ads edited in a few hours thanks in particular to Sora and optimized workflows.

Creative coherence maintained

Content aligned with the WILTEE identity despite the speed of production.

Optimized budget

Drastic cost reduction Compared to traditional shootings at €10,000.

Creative Autonomy Achieved

Today, Raphaël and his artistic director Chloé are 100% autonomous to create:

Multi-channel video ads

• Paid ads for Facebook, Instagram, TikTok
• Organic Contents To Feed Their Social Networks
• Creative Variations To Test and Optimize

AI shootings for e-commerce

• Product visuals Ultra-realistic
• Staging Varied without logistical constraints
• Declinations Multiples for different supports

The revolutionized workflow

No filming, no external agency, no friction.

Content production becomes fluid, responsive, and fully controlled internally.

The keys to the success of this transformation

1. Starting from Real Needs

The training focused on concrete use cases of WILTEE, not on a generalist approach.

2. Give priority to practice

4 hours of hands-on workshops are better than days of abstract theory.

3. Ensure follow-up

Post-training support guarantees the effective application of the methods learned.

4. Respecting brand identity

AI is used for creative vision, not the other way around.

The HEYIA Studio philosophy

This success our approach illustrates: Training in creative AI is not just “learning tools.”

It's learning to:

• Create Better With More Creative Possibilities
• Produce Faster Without Sacrificing Quality
• Maintaining your vision While Exploiting New Technologies
• Remain consistent In its brand expression

The impact on the WILTEE ecosystem

The benefits of this transformation go beyond the simple production of content:

Marketing Reactivity

Ability to respond quickly to market trends and opportunities.

Facilitated experimentation

Possibility to test numerous creative approaches at a reduced cost.

Competitive differentiation

Mastery of tools that competitors have not yet integrated.

Scalability

Ability to adapt to new AI tools that are emerging.

Creative AI: A Catalyst for Autonomy

Raphael's story shows that creative AI, well mastered, becomes a Catalyst for Autonomy rather than just technology.

It allows creative entrepreneurs to:

• Regain Control of Their Production
• Reduce Their Dependence on External Service Providers
• Accelerate their capacity for experimentation
• Optimize their creative budgets

Conclusion: From Curiosity to Mastery

Raphael's career perfectly illustrates the necessary evolution: moving from curiosity about AI to its operational mastery.

The ingredients for success:

• Natural Curiosity
• Structured training
• Personalized support
• Immediate concrete application

Today, WILTEE has a sustainable competitive advantage: the mastery of AI creative production.

Is your team ready to take the plunge? Find out how we can accelerate your creative autonomy: benjamin@heyiastudio.com

To discover the universe of Essential Colors: essentialcolors.fr