.png)
.svg)
In 2025, there are two types of creative teams: those who create differentiating content with AI, and those who watch the train go by. Wisecom chose action over excuse. A look back at a training that transformed their creative approach and allowed them to produce impacting content from day one.
The classic excuses that paralyze teams
We hear them regularly during our first exchanges with companies:
“Not the priority” - while the competition is already producing AI content on a large scale.
“No time” - but how much time do you waste producing content manually?
“Not in our DNA” - yet you have adopted Photoshop, InDesign, Premiere...
“We already know how to do it” - because you fiddled with 3 images on Midjourney on a Sunday evening?
These resistances often mask a simpler reality: The fear of not knowing where to start.
Wisecom's choice: take action
Three clear goals
Instead of procrastinating, the Wisecom team (Karine Martins & Micael Bento) contacted us with three specific missions:
1. Producing truly differentiating content
Not generic content that resembles everything you see going on. Content that bears the Wisecom brand identity and stands out from the crowd.
2. Structure comprehensive AI creative workflows
Master the complete chain: text → image → video, with reproducible processes.
3. Gain autonomy
Objective: no longer depend on an external agency or an “AI expert” for each production.
Field training, not theoretical
Our approach at HEYIA Studio is never to deliver generic theory or “quick miracles”.
Our method:
- Audit of specific needs and use cases
- Practical training on their own projects
- Creating real content during the session
- Implementation of workflows applicable the next day
Result: Micael created a video during the training that stayed On the Wisecom homepage for several months. Proof that in a few hours, we can produce impacting, branded and activatable content.
Concrete results: testimonies Karine & Micael
The feedback from the Wisecom team speaks for itself on several key aspects of the transformation.
Regained creative autonomy
Before: Dependence on external service providers for innovative content, incompressible deadlines, high costs.
After: Ability to quickly test concepts, iterate internally, produce on demand.
This autonomy radically changes the creative dynamic: ideas can be tested immediately rather than waiting for weeks.
Structured and repeatable workflows
One of the major benefits: having clear and documented processes for each type of production.
No more rough fiddling around. Controlled text → image → video workflows, with the right tools for each stage and defined quality standards.
Differentiating and branded content
Producing AI content is not the real challenge. It's to produce content that carries your brand identity and is not like what 10,000 other businesses are doing.
Wisecom has acquired this ability: create recognizable AI content, consistent with their visual universe and positioning.
Training in AI in 2025: emergency or bonus?
It is no longer a “nice to have”
Let's be clear: Training in creative AI in 2025 is a strategic emergency, not a nice HR bonus.
Objective reasons:
Competitive: Your competitors are already producing faster, more diversified, more tested.
Economical: The cost of producing content can be reduced by 5 to 10 with the right workflows.
Creative: AI opens up creative possibilities that cannot be reached manually in a reasonable amount of time.
Talents: Junior creatives come in with these skills. Not training seniors creates a generational gap in the team.
The cost of inaction
Not training means agreeing to:
- Producing less content than the competition
- Pay more for similar results
- Losing creative agility and the ability to experiment
- Seeing talent go to more innovative companies
The train goes by. The question is no longer “should we get in?” but “how long can you afford to stay docked?”
Our training approach at HEYIA Studio
No generic theory, field practice
We never deliver catalog training. Each intervention is tailor-made after a thorough audit.
Our process:
Phase 1 - Audit: Understand your business challenges, your priority use cases, your specific constraints.
Phase 2 - Practical training: Work on your real projects, create content that can be used immediately.
Phase 3 - Workflows: Document repeatable processes adapted to your organization.
Phase 4 - Autonomy: Making you independent, not dependent on an “expert”.
The three pillars of our method
1. Full channel text → image → video
We train on the entire creative workflow, not just an isolated tool. Understand how to structure end-to-end creation
2. Brand identity maintained
The challenge is not to do “AI”, but to make “your content, accelerated by AI”. We are working specifically on brand consistency.
3. Maintaining critical thinking
Training in AI also means training to its limits. Know when to use it, when to correct it, when to return to the manual. AI is a tool, not a magic solution.
Who is this type of training aimed at?
The teams that benefit the most
Brand & communication teamsProduce differentiating campaigns, quickly test concepts, deploy massively while maintaining consistency.
Social media teamsMultiply the production of content, adapt to trends in real time, experiment with new formats.
Integrated creative teamsDAs, graphic designers, video artists who want to increase their creative power without losing their soul.
Marketing departmentUnderstand the strategic potential of creative AI and structure its integration into the organization.
The profiles concerned
From the junior who has tinkered with AI tools to the senior who has never touched them: we adapt the level and the use cases.
The important thing is not the starting level, but The desire for action rather than an excuse.
The questions we are often asked
“How long does it take to become independent?”
For concrete results: a few hours of well-targeted training are enough (proof with the Wisecom homepage video created during the session).
For advanced mastery: a few weeks of regular practice with the workflows set up.
“Do you have to have technical skills?”
No We train creatives, not developers. If you know how to use Photoshop or Premiere, you have the required level.
“Are we going to lose our creative identity?”
Exactly the opposite is what we are aiming for. Well-mastered AI amplifies your creative identity, it does not replace it.
“Is it expensive to train?”
Compare to the cost of an agency over 6 months, or to the cost of inaction while your competitors are moving forward. The training investment is paltry in comparison.
Conclusion: action rather than excuse
The Wisecom example perfectly illustrates what separates teams that are progressing from those that are stagnating: The move to action.
No need for perfect conditions. No need for a huge budget. You don't have to be “tech.”
All you need to do is:
- Identify your true creative needs
- Choosing the right support (not catalog training)
- Spend a few hours in practical training
- Apply workflows immediately
The results follow quickly: regained autonomy, differentiating content, structured workflows.
In 2025, training in creative AI is no longer optional. It is a strategic emergency for any team that wants to stay in the race.
So, your team: do they get on the train or do they stay at the platform?
Do you want your brand/creative/social team to increase in power? Let's talk about it.
.webp)
