AI and creativity: Collaboration or replacement?

“Is AI going to replace creatives?” That's the question everyone is asking, and Fiverr is answering it with humor and insight in its new masterclass.

When Fiverr Puts AI in Its Place

Fiverr is no brand-new when it comes to powerful artificial intelligence campaigns. After having already made an impression with their Previous provocative campaign, the freelance platform is back in business.

This time around, Fiverr hits hard with a 5-star cast: Brett Gelman (whom you probably know from the Stranger Things series) and Sydney Cole Alexander (noticed in Severance). A choice that demonstrates the importance that the platform attaches to this theme.

An AI full of ideas... But Without Direction

The concept of this masterclass is as simple as it is effective: we discover an ultra-fast artificial intelligence, brimming with ideas, but completely missing the point. A portrait that will resonate with anyone who has already experienced the limits of creative AI tools.

Everything changes when the AI meets Jane, a talented illustrator. She is the one who adjusts, guides, and brings her unique vision and style. The moral is clear: AI alone is just a tool. What makes all the difference is who drives it.

A message worth repeating

We have all heard this message. However, it deserves to be repeated again and again, especially at a time when “starter-packs” and “Ghibli-fications” generated by AI are multiplying on our news feeds.

The Fiverr campaign is particularly humorous, with a special mention for the nod to the famous pottery scene from the movie Ghost. It's funny, fair, and perfectly executed. Congratulations to Matti Yahav and his team for this achievement that hit the mark.

AI as a co-pilot, not as a substitute

At HEYIA Studio, we fully share this vision. In our courses, we teach exactly these fundamental principles:

1. How do you work with AI without losing your style or intent?
2. How to make it a real co-pilot, and not just another image generator?

Artificial intelligence is a fantastic opportunity for creatives - provided you know how to tame it and use it wisely. It does not replace the expert eye, artistic sensitivity, or a deep understanding of customer needs. It increases them.

Beyond Starter-Packs

AI-generated starter packs have their charm and their usefulness. But if you want to create truly distinctive content - like those Hollywood-style mini-ads that we love to produce so much - you have to go further in mastering these tools.

This is precisely what we teach in our courses and masterclasses dedicated to creative AI. In it, we explore how to transform AI into a true creative ally, capable of amplifying your vision rather than standardizing it.

Conclusion: Humans at the Center of Creation

The Fiverr campaign reminds us of an essential truth: technology is at the service of human creativity, not the other way around. In a world where artificial intelligence is progressing at breakneck speed, it's our ability to infuse it with our vision, style, and intent that makes all the difference.

So still not getting on the creative AI wagon? There is still time to learn how to make it a tool that amplifies your talent rather than just an impersonal substitute.