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But not in 24 hours, or without expertise
A video has just been released.
And it's going to trigger 500 impossible briefs on Monday morning.
Done in 1 day.
Hollywood result.
100% IA.
The movie is called Apex.
It is signed The Dor Brothers.
And visually, it's spectacular.
A 100% AI blockbuster?
“Apex” is an action movie that is entirely generated by AI.
Character consistency.
Mastered special effects.
Spectacular slow motion.
Blockbuster atmosphere.
Everything suggests that the movie was produced with Seedance 2.0, the new Chinese model from ByteDance, the parent company of TikTok.
In recent days, Seedance 2.0 has been the subject of a lot of talk.
Hollywood, Disney or Netflix already see it as a direct threat.
On paper, it's impressive.
Yes, it is impressive. No, it's not “magic.”
But an essential point must be made.
The Dor Brothers are not creators who typed three prompts between two coffees.
They are experts.
Co-founder Yonathan has been spending between 8 and 12 hours a day on AI tools since 2022.
More than 300 projects completed.
Hundreds of millions of cumulative views.
A music video for Snoop Dogg.
And probably a team of experienced AI creatives mobilized on this movie.
So if the question is:
“Can I do the same thing in 24 hours, alone, with a new AI model?”
The answer is simple.
No
The myth of “done in one day”
Yes, the movie was produced quickly.
But quickly does not mean without expertise.
Behind the final rendering, there are:
— thousands of iterations,
— a mastery of models,
— a clear artistic direction,
— a structured process,
— experience accumulated over several years.
Visible speed is based on invisible depth.
Is Seedance 2.0 really a game changer?
The models are progressing at an impressive speed.
Seedance 2.0 seems particularly efficient on:
— the coherence of the characters,
— action scenes,
— dynamic effects,
— cinematographic transitions.
In a few months, generating a spectacular scene will probably become commonplace.
But that won't be the real differentiator.
The real differentiator will remain emotion
Soon everyone will be able to produce action scenes.
The problem has never been purely technical.
The real challenge remains:
— the story,
— the tension,
— the dramatic progression,
— the attachment to the character.
The Dor Brothers also made creatively more powerful videos while the tools were less efficient.
See for example this satire of the US.
Proof that technology alone is not the strength of a project.
Surfing or long-term vision?
“Apex” is clearly part of the current wave of AI blockbusters.
Explosion.
Slow down.
Ultra refined cinematographic aesthetics.
Is this a message addressed to major studios?
Maybe.
But it's also what everyone is exploring right now:
the fantasy of cinema generated by AI.
The side effect: unrealistic briefs
This type of video almost automatically triggers the same phenomenon.
Monday morning:
“We want that.
Same quality.
Same level.
Same rendering.
In 48 hours.”
What is forgotten is the expertise behind the rendering.
The tool does not compensate for the experience or the method.
AI is opening the door. It does not replace the profession.
Yes, the tools are getting incredibly powerful.
Yes, the technical barrier is falling.
But creating an impacting film always requires:
— a frame,
— a direction,
— a clear process,
— a team.
AI is accelerating.
It doesn't automate talent.
Conclusion
“Apex” is an impressive demonstration.
It shows what AI is making possible today.
But it also reminds us of one essential thing:
The show draws attention.
Storytelling makes a difference.
Tomorrow, everyone will be able to generate explosions.
Few will succeed in generating an emotion.
About HEYIA Studio
HEYIA Studio supports brands and agencies to integrate AI into their creation of visual and video content.
Our work is based on a simple triptych:
- an audit of uses and challenges,
- practical workshops oriented to production,
- and follow-up to structure clear, concrete and replicable workflows.
Learn more about our approach → hither
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