Training & Advice

How We Transformed Pivot's Creative Processes in 4 Hours

4 MIN
March 12, 2025

One Creative Challenge in the Age of Artificial Intelligence

When Pivot sought to reinvent their creative approach, HEYIA Studio took on a major challenge: radically transform their processes in just 4 hours of intensive training.

The Diagnosis: Unlocking Creativity through AI

The Initial Challenges

  • Structuring creative approaches
  • Automate without losing quality
  • Maintain graphical consistency
  • Harnessing the potential of AI

Intensive Training: A Two-Step Journey

Step 1: Mastering ChatGPT (2 hours)

  • Creation of strategic prompts
  • Development of personalized assistants
  • Automating the creative process

Step 2: Midjourney Optimization (2 hours)

  • Reproduction of the graphic style
  • Style Reference Techniques (Sref)
  • Generation of creative variations
  • Preservation of the brand's visual DNA

Customer Story: Proof by Example

“I trained with HEYIA Studio in February, and I can only recommend it! We called on Yoni and Benjamin to unlock our creative approach, which was limiting the development of our brand. Learning to master the prompts of Midjourney and ChatGPT was essential to reach a milestone, and that's exactly what we managed to do thanks to an ultra-pragmatic, tailor-made training that was perfectly aligned with our needs!”

Leslie Choffel, Head of Marketing at Pivot

Concrete results

✅ Clear and reproducible graphic chart
✅ Operational team on the new tools
✅ Optimized creative processes
✅ Increased productivity

Why Integrate AI into Your Creative Processes?

  • Significant time savings
  • Augmented creativity
  • Strengthened coherence
  • Ongoing innovation

Do you also want to revolutionize your creative processes thanks to AI? Contact HEYIA Studio and start your transformation.

Article written by
Yoni Attlan
Co-founder & Directeur Artistique

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