How can AI transform influencer marketing?

An intervention at Stellar Tech Paris

I had the pleasure of intervening last Tuesday with Parisian customers of Stellar Tech to address a fast-paced topic: how artificial intelligence is currently transforming influencer marketing.

In an exceptional setting in the heart of Paris, this session was an opportunity to discuss with Sarah Levin Weinberg, Cathy Pill, Laura Wey and Jeremy Choda on the challenges of this technological revolution for brands and content creators.

After a first edition in Brussels, I was delighted to continue these enriching exchanges in the French capital.

The creative limits pushed by AI

One of the most exciting aspects of our discussion was the ability of artificial intelligence to push the boundaries of creativity.

We explored how AI tools now make it possible to consider new forms of content, to optimize creative processes and to explore new territories of expression in the context of influence campaigns.

Increasing adoption by brands and agencies

One thing is clear: brands and agencies did not wait to take advantage of this technology.

During our meeting, we shared several concrete examples showing how AI is already integrated into the workflows of marketing and creative teams to design, deploy, and measure more effective influencer campaigns.

Ongoing strategic transformations

The arrival of AI in the influencer marketing ecosystem is not limited to simple efficiency gains. It is profoundly transforming strategic approaches.

In particular, we analyzed:

• The evolution of methods for identifying relevant influencers
• New ways to personalize messages
• Optimizing targeting through predictive analytics
• Transformations in campaign performance measurement

People at the heart of success

If a central message emerged from our exchanges, it was this: without the human behind it, AI simply remains a tool.

Our discussion highlighted the critical importance of human supervision in order to:

• Define a coherent creative vision
• Ensuring the authenticity of messages
• Ensuring the cultural adequacy of content
• Maintaining a relationship of trust with communities

HEYIA Studio support

Chez HEYIA Studio, we are positioning ourselves precisely at this intersection between technology and human creativity.

Our mission is to help marketing and creative teams learn about AI by adopting a balanced approach:

• We train teams in appropriate tools and methodologies
• We create innovative content exploiting the potential of AI technologies
• We demonstrate how to make artificial intelligence a real co-pilot in the service of creative vision