ChatGPT and image generation: revolution or simple evolution?

Game Changer or not? My analysis after several hours of testing

Since the integration of image generation directly into ChatGPT, social networks have exploded. But does this novelty really mark a decisive turning point in the world of visual creation? I spent several hours extensively testing this feature to provide you with an unfiltered analysis.

Let's be honest: it's amazing 🤯

First of all, let's recognize it: yes, it's a real game changer. The ease of use and seamless integration into the ChatGPT ecosystem is changing the way we can create visuals. We are witnessing the emergence of a tool that radically democratizes image generation.

We are already seeing impressive visual campaigns that are entirely generated using this new feature. The entry barrier to creating quality visuals has never been lower.

What makes the difference 👌

The strengths that won me over

✅ Maximum accessibility : no more complex technical prompts, you naturally write as you speak. Say goodbye to the speedy engineers jargon!

✅ All-in-one solution : everything happens in the usual chat interface, without the need to switch between different platforms.

✅ High-speed prototyping : ideal for quickly testing visual concepts and iterating on ideas.

✅ Conversational editing : “remove the lamp”, “change the color of the dress to red”, “add a black cat”... the changes are made naturally, as in a conversation.

✅ Text in the image finally mastered : the quality of the text integrated into the images is remarkable (Ideogram has something to worry about).

✅ Visual coherence : the objects integrate harmoniously with a real scene logic (light, perspective, atmosphere).

The limitations that are still frustrating

❌ Generation time : often more than 1.5 minutes of waiting time per frame, which considerably slows down the creative workflow.

❌ Single generation : impossible to generate several variants simultaneously.

❌ Technical interruptions : creation can be interrupted without the possibility of resuming where we left off.

❌ Restrictive filters : some prompts are blocked for no apparent reason (and paradoxically, potentially problematic content sometimes appears).

❌ Limited creative control : no precise configuration of the desired style, ratio, or level of detail.

❌ Uneven quality : faces are sometimes blurry and artistic details may lack finesse.

❌ Non-existent project management : lack of organized history, difficult to find and compare previous iterations.

The future belongs to the creative mix

The real difference will not be based on the simple ability to generate images, but on much more profound factors:

• The artistic intention
• Visual consistency with brand identity
• The emotion aroused
• The strategic image/video/sound mix
• Professional artistic direction

Our approach at HEYIA Studio

At HEYIA Studio, we have integrated this new technology into our creative arsenal. Not to produce generic Studio Ghibli clones as we see blooming everywhere, but to:

• Accelerate our ideation phases
• Quickly test different creative directions
• Refine our concepts
• Prototype effectively

Our 30-second condensed showreel shows how we're merging AI and art direction to create content that truly tells a story and evokes emotion.
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The future of the visual generation

I predict that the next major step will be integrating video generation directly into ChatGPT, probably via a lightweight version of Sora. This evolution could redefine the standards of content creation even further.

In conclusion

• For the average user : this feature is simply breathtaking.
• For creatives who are already familiar with AI : it is a powerful lever provided you know exactly where you want to go creatively.

Generating an image is now within everyone's reach. But creating with true intention, artistic coherence and a strategic vision remains the prerogative of creative professionals.

As we like to say: ChatGPT generates images. We create stories.